Black Tomato is a luxury travel company founded in 2005 by Tom Marchant, James Merrett, and Matt Smith. Headquartered in London, with an office in New York City, the company specializes in crafting bespoke, transformative travel experiences across over 100 destinations worldwide .
The name "Black Tomato" was inspired by a rare menu item encountered during their travels in Eastern Europe, symbolizing their commitment to offering unique and extraordinary journeys . Their services cater to individuals, couples, families, and groups, focusing on personalized itineraries that prioritize how travelers wish to feel rather than just where they go.
Notable offerings include the "Get Lost" experience, where travelers are dropped in remote locations to navigate their way out, promoting self-discovery and adventure . Additionally, Black Tomato has partnered with brands like Eon Productions and Agatha Christie Limited to create exclusive travel experiences inspired by James Bond and Agatha Christie’s works .
Recognized for their innovation and excellence, Black Tomato has received accolades such as the Condé Nast Traveler Readers' Choice Awards and Travel + Leisure World's Best Awards .
